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When your sales team spends more time chasing tasks than connecting with families, it’s time to reclaim that time. In senior living sales, every minute counts, but too often, those minutes get eaten up by repetitive, low-value work. Between logging interactions in the CRM, retyping the same follow-up emails, attaching brochures, and chasing reminders, sales counselors are left with little ...

Community-specific answers that build trust and move families forward. AI is everywhere right now, and it can feel overwhelming. Senior living operators and agencies are being told that AI will fix everything, while also hearing that it might replace the human touch that families rely on. We do not believe that. At ActiveDEMAND, AI serves your teams, protects your data, and helps more ...

When your sales process changes from person to person, opportunities fall through the cracks. In senior living sales, consistency isn’t just nice to have; it’s essential. But with multiple communities, different sales styles, and endless to-dos, maintaining a repeatable process can feel impossible. Many operators find that their teams are reinventing the wheel with every lead. Emails a...

Smith Kroeger Achieves Gold Certification in ActiveDEMAND’s Partner Program We’re proud to announce that Smith Kroeger has officially earned Gold Certification in the ActiveDEMAND Partner Program, recognizing their deep expertise in marketing automation and commitment to delivering data-driven results. This milestone highlights their ability to leverage ActiveDEMAND to help clients reach...

When every minute counts, fast responses mean stronger connections and more move-ins. In senior living sales, it can sometimes feel like you’re on a seesaw. One week, your sIn senior living sales, timing can make or break an opportunity. Families searching for care often begin their journey online, gathering information late at night or on weekends when sales counselors are unavailable. ...

The real challenge isn’t leads. It’s time. In senior living sales, it can sometimes feel like you’re on a seesaw. One week, your sales team is drowning in inquiries from families, many of them unqualified or just “shopping around.” The next week, you’re left wondering why the phone isn’t ringing at all. To make matters more complicated, even when leads do come in, the quality often varie...

Bring Video Engagement and Automation Together We’re excited to announce our latest integration with SalesMail,  a powerful tool for creating personalized, trackable video messages. This new connection makes it even easier for ActiveDEMAND users to boost engagement and streamline their sales workflows. With the integration, all your SalesMail videos are automatically turned into Conten...

Your Website Is Talking. Are You Listening? The search for senior care often begins online: A daughter lands on your website after an emotional discussion with her family. She’s looking for a safe, supportive place for her aging mother. But instead of someone greeting her, guiding her, and offering help, she’s met with… silence. Or maybe there’s a chat box in the corner, but it’s generic....